State of the Site, (Almost) 3 Months In

It’s been almost three months since I made Profiles in Photography public. Monday is the official three-month anniversary, but on Tuesday I’m publishing our next profile and I prefer to give meta posts a few days to breathe. What follows is a very loosely organized collection of some stuff related to the site itself that I thought you might want to know about.


Just to clear things up: I often refer to myself as “we” when I’m talking about the site. This is entirely a stylistic choice (the “editorial we,” if you never wrote for your high-school newspaper). I am the sole admin/editor/writer/social-media manager/etc.


Thank you. Thank you all for reading the profiles, following us, liking us, and for everything else. If there were a practical way of individually thanking every single person who had read the site, I would do it in a heartbeat.

I would also like to extend a personal thank-you to everyone we’ve profiled so far: Patrick Joust, Vincent Tullo, Jacob Morel, Natalie Christensen, Cody Cobb, and Chase Hart. There are also five people who’ll be profiled in the future (three whom I’ve already interviewed, two whom I’m going to interview soon) but whose names are under embargo — I see you, and thank you. You are all very kind, hardworking, and generous; thank you for taking the time to either meet with me or answer my interview questions. This site would not exist without you.


I can’t remember when I first came up with the idea for the site, but I’m pretty sure I first told somebody about it on 22 April 2017, created the WordPress site on 24 April, and registered the domain name on 27 April. The site went live on 14 May, though I had put the finishing touches on it some time before then, and I published the first profile the evening of 23 May.


All of these are current as of 12 p.m. on 9 August 2017 and will probably be slightly different by the time you read this.

  • Since the site was created, we’ve received a total of 1,058 views from 485 unique visitors from 37 countries on every continent except Antarctica.
  • Our top country by far is the United States, followed by the United Kingdom, Germany, Canada, and France.
  • We’ve consistently gotten at least 100 unique visitors per month; our worst-performing month was June and our best-performing one was May. (July saw the most total views but fewer unique visitors.)
  • Our top referrer* was Facebook, followed by Instagram, followed by Tumblr in a distant third.
  • We’ve got 202 Instagram followers, but only 27 likes on our Facebook page and even fewer Twitter followers. (Which, again, makes sense, since Instagram is a visual medium and all our profiles are about photographers…but please don’t hesitate to like our page or follow us on Twitter.)

*How people got to the site. For example, if you came to this post by clicking on a Facebook link, Facebook would be the referrer, but if you typed “” into the URL bar, WordPress would count that as a referral from a search engine.

All of those numbers are nice to see. Obviously, some of you have a much wider online following than we do, and stats like ours would probably distress you, but 485 unique viewers is still 485 more than three months ago. 202 Instagram followers is still 202 more than three months ago. 37 countries is still 37 more than three months ago. In any creative pursuit, comparing yourself to others is an easy shortcut to depression, burnout, and hopelessness. I’ve been particularly bad about this in the past; I still am, but I’m trying really fucking hard to only compare myself to, well, myself.


If you have questions, comments, concerns, or grievances, please email me at profilesinphotography [at] gmail [dot] com. You can also contact me through the site’s official FacebookInstagram, and Twitter pages.


Author: Peter W. Coulson

Writer and photographer from Baltimore and Los Angeles. Founder and editor-in-chief of Profiles in Photography.

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